You can increase your firm’s revenue and profitability by winning more and better contracts, elevate employee morale and productivity, and negotiate more favorable contractual terms, conditions, and fees by leveraging the power of persuasive communication to achieve desired outcomes a higher percentage of the time. We all began learning about communication before we were old enough to speak, so one would think that by the time we became adults we would all be communication experts. But that’s not the case. In fact, more than 99 percent of all people think, write, and speak backwards from the most effective approach, especially when trying to be persuasive. This is why the employees of nearly every organization identify communication as the issue most in need of improvement, and why communication is a root cause of more than 90 percent all project problems. In this educational and entertaining presentation, you’ll witness a demonstration of cutting-edge persuasive communication principles while learning the underlying science of how they work and see examples of how to use these techniques to improve your business development results, create superior employee alignment and engagement, and achieve more favorable outcomes in critical negotiations. You’ll leave with practical techniques you can immediately apply to achieve better results, and a new perspective on communication.